THE VAN GOGH BRAND
VAN GOGH IN BRITAIN AT THE TATE MODERN* So many people visited the Van Gogh exhibition that restitution had to be sought from the Arts Council for damage to the gallery flooring. That was in 1947, the last time London hosted a major Van Gogh exhibition. The famous Dutch painter was, to put it mildly, a crowd puller. And indeed no sooner had the current exhibition at Tate Britain opened than it sold out. Crowds queue to view the pictures then crowd into the galleries, seeking to get a reasonable view of the paintings amidst the milling mass of eager consumers. Until, as a woman stated standing close by to her friend, “these then are the famous sunflowers. And indeed, they were, in all their glory, so that you could almost smell the pungent aroma coming from their dark hearts. The Van Gogh ‘brand’ encapsulated? There is also, of course, the madness, the odd business with the ear, the melancholy of the self-portraits and more recently the accompanying song... ...