LIFE ON MARS



 WHEN SATURDAY COMES


If you want a perfect picture of the consequences of unfettered free market capitalism, what the Nobel laureate economist Joseph Stiglitz has called “market fundamentalism,” you need only observe British football’s[1] Premier League. And what a truly grotesque creature emerges.

When Bill Shankley took on the job of managing Liverpool football club over half a century ago he took over the second side in the city, Everton were the largest side on Merseyside.[2] Shankley turned this around by sheer managerial skill, a combination of brilliant man management, a magisterial grasp of tactics and an eye for a great player in the making. Liverpool FC went on to become one of the major forces of club football in Europe.*
When the current owners took over at Manchester City they inherited a similar scenario, however this time to solve the gap between themselves and their dominant neighbour at Manchester United they simply poured millions of pounds into the club, consequently purchasing themselves a Premier League title. Roman Abramovitch had already set the template at Chelsea; provided you had a big enough war chest success could be bought.  

Football was the quintessential working class sport, played by the working class to entertain the working class. The middle class had rugby and cricket[3] the Aristocracy Polo and fox hunting.  Being a sport with mass appeal it presented considerable opportunities for making money and it was not long before the businessmen descended and began to cream off the lions share of the money to be made from ‘the peoples game;’ the players not being included in the original money making coterie. It is worth remembering that for over half of the 20th century players were viewed simply as workers and were earning little more than those who watched them on the terraces. However once Jimmy Hill and the players union broke the salary cap footballers too started milking the cash cow. Later with the introduction of players agents there came a level of greed that has seen transfer fees and more importantly players wages reach figures that simply are not sustainable in the long term. We thus have the spectacle of football clubs that to all intents and purposes should be extremely financially viable constantly teetering on the brink of bankruptcy. Enter the age of the sugar daddy, that motley collection of Middle Eastern oil sheiks, Russian oligarchs and American corporate dons, who, in the case of the former seek to give themselves respectability, kudos and the element of glamour that comes from owning a Premier League football club. In the case of the American sports businessman like the Glazers they see only money making opportunities.[4]
Behind the carefully crafted image of the Barclays premier League,[5] behind the overpaid and often preposterous Sky Sports and Match of the Day pundits, there exists a strange and grotesque life on Mars world where only money talks and players earn more for a weeks work than those watching earn in a year,[6] all but  bankrupting some of the poorer clubs in the league.[7] Clubs are increasingly kept afloat by sugar daddies with dubious backgrounds. At Manchester united the situation is reversed, as an extremely successful club was taken over, saddled with debt and set up as a cash cow for owners who bore about the same relationship to the clubs success as horse flies do to the success of a racehorse.[8]

The working class fans who continue to flock to the terraces each week, being continually mugged for more and more cash for their pains, by clubs whose priorities no longer lie with the fans, have to perform an act of schizophrenia, put aside the grotesque distortions imposed upon the game from the outside and pretend that it is 1974 once more and that all clubs compete on a more or less even playing field.[9]
Of course teams with little financial resources sometimes do beat clubs with billionaire owners, as the FA cup currently being played out testifies; ‘upsets,’ as they are called, do happen.[10] But the reality of the Premier League is that for the overwhelming majority of the 20 teams competing survival in the ‘lucrative’ elite of the Premier league remains their only realistic goal, Champions League football the preserve of wealthiest top clubs only.

*I cannot tell you how much, as an Evertonian, it cost me to write that.



[1] Soccer to those reading this in the States.
[2] Here I must declare an interest as an Everton fan, albeit of the armchair variety.
[3] I am aware there is also a tradition of working class cricket, not least in Yorkshire, but this was not a national phenomenon like Association Football.
[4] There was recently  a chilling moment for any insomniac  fan of Manchester United or Liverpool football club awake in the early hours of the morning listening to BBC radio 5 Live. An American Journalist laughed aloud at the idea that it was the fans who really owned the club, that the club was part of the community. Not the way it works in the States he explained, when somebody buys a ‘franchise’ they own it lock stock and barrel. If it was in their interests to locate the club elsewhere they would do so, the fans would have no say in the matter.
[5] How appropriate that it should be a bank that sponsors the League, an institution riddled with double dealing and funny money.
[6] Top-flight earnings have shot up by more than 200 per cent since 2000 despite a world recession, leaving everyone else behind and reaching a level which has raised questions about the game’s financial sustainability. 
The new figures show that: Average Premier League wages have reached £22,353 a week - before lucrative bonuses - or £1.16million a year.
[7] Aston Villa, though certainly far from being one of the poorer clubs in the league represent a case in point ‘…According to the last set of accounts for Reform Acquisitions Limited (RAL), Lerner's holding company which owns Villa and a number of related companies, the overall wage bill in the 2010-11 season climbed to £83m…
[8] The majority of the cash used by Glazerto purchase Manchester United came in the form of loans, much of which were secured against the clubs assets, incurring interest payments of over £60 million per annum. The remainder came in the form of PIK loans (payment in kind loans), which were later sold to hedge funds. Manchester United was not liable for the PIKs, which were held by Red Football Joint Venture Ltd and were secured on that company's shares in Red Football Ltd (and thus the club). The interest on the PIKs rolled up at 14.25% per annum. Despite this, the Glazers did not pay down any of the PIK loans in the first five years they owned the club. In January 2010, the club carried out a successful £500 million bond issue, and by March 2010, the PIKs stood at around £207 million.[1] The PIKs were eventually paid off in November 2010 by unspecified means. (Courtesy of Wikipedia).
[9] I know that there have always been some clubs bigger and more successful than others, but never has the difference been so starkly  based upon money alone. There was an interesting graphic on the BBC sport website earlier this season that matched league table position with the amount of cash poured into the club, the positions dovetailed almost perfectly. Some clubs bucked the trend, Everton and West Brom, whilst Liverpool under-performed. A fuller picture is provided at http://www.telegraph.co.uk/sport/football/competitions/premier-league/9255617/Revealed-the-financial-health-of-the-Premier-League-laid-bare.html based on figures as of May 2012. this is a very useful graphic allowing you to adjust the table according to income, debt, wage bill etc.
[10] However if one looks at the last ten winners of the trophy only Portsmouth have won it outside of the so called top four,  now effectively a top five with Manchester City  joining them,  City purchasing the title in 2011.



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